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Apprentice Alex drops PR clanger

Communications guru's email gaffe dents his quest for fame

Published on January 19th 2011.


Apprentice Alex drops PR clanger

Remember Alex Epstein off The Apprentice? The Mancunian genius who claimed that if he was an apple pie, the apples inside would actually be oranges?

Well he’s back, or at least he’s trying to get back into the limelight by emailing every journalist in his contact book with “lots of ideas” – including us here at Confidential.

By “lots”, he means three. For the next series of The Apprentice, he would ”make an excellent critic, giving my views and outspoken opinions on a week by week basis”. He isn’t really too sure when the next series starts but he did add “March, I think” in brackets which was rather lovely of him.

He’s also available to help the general public with their “creative conundrums” – after all, he did work on “one of the biggest product launches/mistakes the cleaning market has ever seen”, the Germinator.

Finally he “would be happy to be a critic on all things”. That’s right, now that he’s had experience in a few new sectors (namely the aforementioned cleaning debacle) he has concluded that he is capable of critiquing absolutely anything. Anywhere.

The email, which failed to blind copy the email addresses he was sending it to, detailed Epstein’s credible business background though failed to mention his job title that he entered the reality show with – ‘Unemployed Head of Communications’.

Currently he’s working freelance as a PR and marketing consultant and doing some worthy work inspiring young people with business aspirations, but he is sure he would be a “fresh and exciting addition to your publication”. Assuming he’d researched the hundreds of publications this was sent to then it’s safe to assume he thinks quite a bit of himself.

We’re not sure we’ll be rushing to take Alex up on his offer, but we admire his determination to talk about his mistakes and being fired so readily. We just hope he learns from his latest mistake never to send a mass email to every journo in the country without thinking to blind copy their addresses – which led to a barrage of catty responses.

“Alex, you are a shambles,” emailed one hacked-off hack at the Daily Mail.

It also included a few marketing types, who inherited a ready-made press list. “We’re a travel company, said one recipient. “Maybe you should leave the UK?

Although it did get him noticed. “Well done on making yourself a Trending Topic on Twitter after failing at a reality TV Show,” replied the music editor of FemaleFirst. “I'm not sure how you can fit in... unless you fancy performing a rap for us?”

Gah, such good intention, delivered in such a cack-handed manner. So it’s with regret Alex, that you’re not hired.

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