LEEDS Brewery is brewing a special edition ale named, designed and taste tested by the people of Leeds.
The firm, which makes Leeds Best, plans to mark the closure of the Tetley brewery in June, which will make Leeds Brewery the city’s largest brewer.
Now it wants the city’s drinkers to create a Leeds pint.
A panel of local Leeds celebrity taste-testers will whittle down the first shortlist before handing over the final say to the public. People will be urged to visit various pubs to taste and vote for their favourite while also having the final say over the name and design.
The collaborative pint will be officially unveiled on Friday 10th June, to kick start a weekend-long beer festival celebrating Leeds’ great brewing history.
Sam Moss, director of Leeds Brewery, said: ‘‘Tetley’s beers had always been associated with the city of Leeds and it’s a real shame that Carlsberg UK have decided to turn their back on 189 years of history. However, Leeds Brewery is now the city’s largest brewer and we’re incredibly proud to be picking up the mantle and continuing the great tradition of brewing in Leeds.
“We wanted to do something truly special to mark this historic moment and celebrate what Tetley’s has done for the people of Leeds, and what better way to do that than to develop a beer tailored to the tastes of the city’s drinkers. If you’re a beer drinker and you want to help shape the future of Leeds ale, visit our website and have your say.”
To influence the name and flavour of the first ever publically sourced pint, people can register their details at www.goodbyetetleys.co.uk. As an extra incentive, the greater the number of people registering, the cheaper the first pint of beer will be at the beer festival.
Leeds Brewery, established in 2007, supplies Whitelocks, The Adelphi and the Scarborough Taps in Leeds, and around 50,000 pints of their beer are consumed each week.
The brewery also owns four pubs within the Leeds area: The Brewery Tap; The Midnight Bell; PIN, and the grade II* listed Garden Gate.
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